Bos vs Porter 5 Foreces Essay Example for Free

Bos vs Porter 5 Foreces Essay A philosophy which has been debated for the last three years, Blue Ocean Strategy.2 The authors W. Chan Kim and Renà ©e Mauborgne challenges the classic battle market position by producing a mindset and approach based on creating a new market without competitors. What the book Blue Ocean Strategy is called the blue Ocean. According to W. Chan Kim and Renà ©e Mauborgne achieved this by including creating and capturing new customer needs (blue ocean), as opposed to supporting the existing demand, which dominates the classical teorier3 (red ocean). Strategic Developments in Blue Ocean Strategy is focused on making it cheaper and better. Normally is firm theoretical and practical need to make a choice between these two factors. Michael E. Porter describes particular in his book Competitive Strategy Techniques for Analyzing Industries and competitor, its about the company is either highly differentiated or have a low pris.4 Blue Ocean Strategys thinking is to remove cost value barrier, and thereby offer something that is cheaper, better and different. There are both supporters and critics of the book, Blue Ocean Strategy The new winning strategies. Critics argue, among other things, that strategy is hindsight, since it is based on companies already created successful. In addition, they believe that many companies go bankrupt because they trying to find the blue oceans that critics do not believe findes.5 According to the strategies credibility and usefulness within the subject marketing, are all theories mainly built on experience from industry. Some companies have pioneered new thinking, and their experience in industry is described as theory. Blue Ocean Strategy can be a new approach for their future strategy schedules. Views are scattered in the strategy innovation. Some consider the strategy as being random for business success, and that no found a blue ocean. Others characterize the book as a new strategy classic, and call book for banebrydende.6 When the debate about Blue Ocean Strategy has been dominant for business in the last two to three years, it would be interesting to elucidate why the Blue Ocean Strategy theory has gotten so much attention. Blue Ocean Strategy can be changed the thinking of many managers in relation to classic theories from among Secondly, Michael E. Porter, and thereby created a new response pattern in business. Competition for some businesses it will be difficult to understand and modify, if they have no insight into Blue Ocean Strategys issues and thinking. W. Chan Kim and Renà ©e Mauborgnes mindset and production of Blue Ocean Strategy will be interesting to gain deeper insight into and analyze the theoretical recharge strategy for corporate strategy planning. Prerequisites Prerequisites for being able to answer the problem formulation include looking at questions below: 1. What is the theoretical thinking behind Blue Ocean Strategy? 2. Are the blue ocean in the real markets or just in theory? 3. Blue Ocean Strategy: a development of classical theory? Before there can be a qualified answer to the problem formulation, it will be necessary to conduct a thorough analysis of the theory behind Blue Ocean Strategy. To understand Blue Ocean Strategy will be the beginning of the analysis be prepared core definitions of particular it red and blue ocean. Before the actual analysis will be made, issues like value innovation and various analytical tools and frameworks will be described. This to reader gets the best possible understanding of the key linchpins in Blue Ocean Strategy. The depth review of Blue Ocean Strategy is modeled from six principles: 1. The first principle deals with six roads to the redefinition of market boundaries, where is important for the company to look beyond market boundaries. 2. Another principle delves into the overall picture of the company. Here you will be made a description of the preparation of a strategy canvas, from four stages of visualization of a strategy. 3. The third principle is the demand. Here the analysis will focus on how the company can see beyond existing demand for the creation of value innovation. 4. The fourth principle deals with the strategic order. The section has its pivoting around the layout of a business model for creating economic benefits of the new idea. 5. The fifth principle is the implementation of the strategy for the blue ocean. 6. Sixth Principle deals with integrating the implementation of the strategy through fair process.