Alternative Approaches to Meeting Peugeot Objectives Essays -- Papers

Alternative Approaches to Meeting Peugeot Objectives Are Peugeot using the best methods for the line of work they are involved in? Is there a way of improving their efficiency, quality and productivity? We should be able to tell if there is by looking at the theory known as benchmarking. Benchmarking can be defined as imitating the standards of an established leader in quality and attempting to be better them. Benchmarking is a technique used by some businesses to help them discover the 'best' methods of production available and then adopt them. Benchmarking involves: - Ã ¼ Finding out what makes the difference, in the customer's eyes, between an ordinary supplier and an excellent supplier. Ã ¼ Setting standards for business operations based on the best practice that can be found. Ã ¼ Finding out how these best companies meeting those standards. Ã ¼ Applying both competitors' standards and, if possible, exceed them. What should be benchmarked? I Who should the company benchmark against? I How is the information obtained? I How should the information be analysed? I How should the information be used? These are the five main steps in Benchmarking. The first step is to identify exactly what the company intends to benchmark. Benchmarks that are important for customer satisfaction might include consistency of product, correct invoices, shorter delivery times, shorter lead times and improved after sales service. Peugeot could decide to benchmark better sales figures. What better company to benchmark against than 'Ford', the leading company in market penetration. If Peugeot were to i... ...ompanies meet those standards. Then Peugeot could apply both standards and their own to meet the new standard and possibly exceed that excellent customer service standard. Due to Peugeot previous innovations, they were very successful in winning awards for the company, such as the 'car of the year' award; the 206 won the 'best used car' award. Also Peugeot were able to produce a world record, producing half a million 206s in three years. As we can see from Peugeot's previous success they are very innovative and progressive in the car industry. Using every new technological advantage possible to create that competitive advantage over their rivals. And with policies like "eight airbags as standard" Peugeot are a tough act to follow. Especially with such high regards to recycling and safety to the environment.